The world of pay-per-click
marketing started in 1997 with GoTo.com. Today they are known as Yahoo Search
Marketing. What started in 1997 as a way to quickly get listed in the top of
the search engines has turned into a 5.6 billion dollar industry in 2005. In
fact, about 99% of Google's revenue comes from advertising.
A
landing page is the page that visitors first see after becoming curious enough
to clíck on a link to your site. The link may be found on search engine results
pages, within a specifically targetëd email, on the site's navigation toolbar or
within another website...
As webmasters, we are all chasing customers. We are looking for human visitors
to come to our websites and to buy what we are selling.
To serve our needs for targeted traffïc --- potential customers --- the search
companies have begun to offer us a share of their significant traffïc through
many paid advertising methods.
PPC Advertising
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