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Email Marketing
Email Marketing
Why Feature-Selling Fails
By
Jerry Bader
| Published 03/12/2007 |
Podcasting
,
Email Marketing
|
Unrated
When customers buy your product or service, what exactly are they buying? Are they buying the features that you offer, or are they buying something else, something you may never have mentioned in any of your marketing and advertising material?
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Email Marketing
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