When the layman thinks about digital printing, an image of a
small desktop printer, ink cartridges, and white paper may be what most
commonly comes to mind. However, this method of printing has only been
available to the masses since 1976. Despite being one of the most common
printing methods used today, only around 9% of pages printed annually are
printed digitally.
The process of printing a non-tangible, digital image onto a physically
tangible surface was a great advancement for countless industries, such as
photography and film. The main difference between digital and non-digital
printing is that
digital
printing does not use any printing plates whatsoever to transfer the
ink. This process is computerized.
As you can imagine, there are advantages of obviating the printing plate.
First, removing the step allows for faster production and shorter turnaround.
Second, you don’t have the additional labor, materials and operational costs of
making and operating a printing plate and blanket. Digital printing is ideal
for smaller scale production, as opposed to mass media such as newspapers, or
books that need to be produced in the tens of thousands.
Additionally, you will find greater accuracy in
digital printing
due to the precision of lasers and mechanized ink jets. Accordingly,
you will find that many reproductions of pieces of fine art such as paintings,
photographs, drawings, or any two dimensional works are often printed using
digital printing due to the high quality and exactness of the printing process
itself.
Digital printing lends itself to the advertising sector as well, because of its
capability for variable data printing. This enables the printer to print mass
personalized material such as the same messages, addressed to different people,
or messages with different numerical values but with the same body
content.
Signage used in retail advertising such as point of purchase signs, banners,
and promotional materials are often produced digitally. Our digital printing
service at Performance East has been available upon our founding, and is always
improving and upgrading with the newest, most advanced technologies. Visit
Performance East at
www.PlasticPrintingNY.com
800-221-9670
