Point of purchase displays are advertisements, or marketing tools that are present at the site where sales are made. This can be at a store, mall, market, convention, trade show, office building, or any place where sales are made. Any location that hosts the customer, product, and a system for purchasing, is a point of sale, and is also the area where signage will yield maximum profits.

Studies find point of purchase displays to be effective in increasing sales when used effectively. One main reason for this is that when consumers are at a point of sale, like a store, they are more likely to purchase a good than at any other time or place. The goods in these places are more likely to be high-margin goods as well. When at a point of purchase, the buyer’s mind is in shopping mode, and at it is at this time that advertisements and bright signs are best at influencing their valuable opinion.

There’s a wide range of appearances point of purchase signs and displays can take, as well as the content they feature. These advertisements can take the form of posters, display racks, trade booths, magazine displays, banners, sample stations, tents, display stands, Lucite frames, digital signs, TV wall mounts, and many more. They can range in size from a few inches tall, right next to the cash register, to a billboard over an outdoor market. They are usually bright and contrasting to catch the eye.

However, drawing the attention of the clientele is only one of the two functions of these signs. The other function is to provide informational content. Effective displays commonly advertise information regarding a new product, a promotional event, price discounts, reward programs, trial offers, seasonal or limited offers, new flavors, etc. While some point of purchase displays are temporary or seasonal ( or instance, displays for holiday-specific candy), others are year round (like batteries, for example).

At Performance East, our services include printing these signs on any medium, including plastic, cardboard, lucite, fiberglass, cloth, paper, tarp, mesh, and most materials. To reap the most return on your investments, look into our various printing services to get your message across and expand your brand visibility. Visit Performance East at www.PlasticPrintingNY.com 800-221-9670