9 Ways to Use Online Focus Groups

There are many ways you can use online focus groups. Here are 9 of them:

1. Test Product Concepts — Online focus groups can be used to test product development, from idea generation through concept testing. The best online facility will offer visual support to show packing, products and logos.
2. Measure Communication Effectiveness — Learn what your consumers know, how well they like and understand your marketing communications efforts. Test communication concepts, slogans, advertising, and web site content.
3. Determine website friendliness — Measure your website’s ability to connect with your customers. Learn what your customers think of web content, user friendliness, and design.
4. Learn About How Your Customers Make Buying Decisions — Knowing how your customers make their purchasing decisions can make a difference in your marketing strategy. Learn what triggers your customers to think about your product and brand, how and where they search for information, what features and benefits are important to them, how to get on your customers’ “short list, and how to induce purchasing.
5. Assess Customer Satisfaction — Online focus groups among key customers can help you learn if your customers are satisfied and why. This will help you to develop even better customer satisfaction and retention strategies.
6. Measure Employee Satisfaction — In today’s marketplace, retaining great employees is crucial. Online focus groups allow anonymous and/or confidential measurement of employee satisfaction and loyalty.
7. Help Design Better Surveys — Many surveys are designed by constructing questions based on assumed knowledge. By conducting fast and efficient online focus groups, your surveys can be better designed to provide better information and data.
8. Access Customers Around the Corner and Across the Globe — Respondents, clients, and moderator can participate from anywhere. This means that participants can be screened according to the most important factors rather than principally by geography, and clients can watch from anywhere in the world. A single moderator can conduct the groups, providing important continuity. Clients can also maintain project engagement and continuity with the ability to attend all groups from their desktop.
9. Enjoy the PR Benefit of Focus Group Research — Online focus groups are almost always enjoyed and appreciated by participants. They like that their opinions are considered and valued, and our experience shows they feel more loyal to companies that do regular online focus groups.