Lila Buchalski is Managing Partner of BankCheck Inc. (http://www.TheBankCheck.com),
an online marketing and web development firm. A graduate of Rutgers University,
Lila has significant experience in both the online Editorial, and Marketing
Director function.
Targeting your key demographic online is getting harder and harder. While
new portals that offer information to niche markets spring up like summer weeds,
it is hard to decipher the legitimacy of not only their readership, but the
depth and significance of their content, the source of their traffic, and the
accuracy of their traffic reporting. The reasons for this lie in not only the
increasing popularity of the internet for all ages, but the costs and low
expected results now associated with "targeted" marketing campaigns.
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