Articles - Podcasting en-us http://www.lavaseek.com/articles N/A http://www.lavaseek.com/articles support@lavaseek.com 20 http://www.lavaseek.com/articles/articles/148/1/Why-Feature-Selling-Fails/Page1.html When customers buy your product or service, what exactly are they buying? Are they buying the features that you offer, or are they buying something else, something you may never have mentioned in any of your marketing and advertising material?  info@mrpwebmedia.com (Jerry Bader) Mon, 12 Mar 2007 00:00:00 -0500 http://www.lavaseek.com/articles/articles/83/1/Web-Communication---Getting-Heard/Page1.html As marketing professionals we have this astonishing ability to communicate with infinite variation, nuance and meaning using the multimedia Web-environment; a communication platform that is begging to be exploited to its maximum potential.  info@mrpwebmedia.com (Jerry Bader) Sat, 25 Nov 2006 00:00:00 -0600