Articles - PPC Advertising en-us http://www.lavaseek.com/articles N/A http://www.lavaseek.com/articles support@lavaseek.com 20 http://www.lavaseek.com/articles/articles/38/1/Do-You-Pay-Per-Click-Fraud/Page1.html The world of pay-per-click marketing started in 1997 with GoTo.com. Today they are known as Yahoo Search Marketing. What started in 1997 as a way to quickly get listed in the top of the search engines has turned into a 5.6 billion dollar industry in 2005. In fact, about 99% of Google's revenue comes from advertising. authorinfo@lavaseek.com (Kim Roach) Sat, 30 Sep 2006 00:00:00 -0500 http://www.lavaseek.com/articles/articles/36/1/Click-Fraud-Six-Things-YouShould-Be-Aware-Of-BeforeYou-Buy-quotGuaranteed-Trafficquot/Page1.html Bill was getting frustrated and desperate. He'd being trying to promote his website for months with little or no success. authorinfo@lavaseek.com (John Young) Sat, 30 Sep 2006 00:00:00 -0500 http://www.lavaseek.com/articles/articles/25/1/Landing-Page-Usability-More-Than-Just-The-Curiosity-Factor/Page1.html A landing page is the page that visitors first see after becoming curious enough to clíck on a link to your site. The link may be found on search engine results pages, within a specifically targetëd email, on the site's navigation toolbar or within another website... authorinfo@lavaseek.com (Frederick Townes) Thu, 28 Sep 2006 00:00:00 -0500 http://www.lavaseek.com/articles/articles/14/1/A-Comparison-of-Paid-Search-Advertising-Models/Page1.html As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling. To serve our needs for targeted traffïc --- potential customers --- the search companies have begun to offer us a share of their significant traffïc through many paid advertising methods. authorinfo@lavaseek.com (Bill Platt) Fri, 22 Sep 2006 00:00:00 -0500